![]() “AI is the future of TV, and Samba TV shares our vision for what that will look like,” said Disruptel CEO Alex Quinn. This ML-powered video analysis goes beyond just the program or ad appearing on the TV, and can understand product placement, logo appearances, and integrated advertising which will provide advertisers deeper insight into the value of their investments across every content platform viewed on the biggest screen in the home. Samba TV continues to lead the market in providing the technical innovations shaping the future of television with big data and machine learning.”ĭisruptel’s machine learning technology intelligently deconstructs the on-screen content in real-time, identifying the people, brands and products that appear. From the same company that introduced content recognition algorithms in Connected TVs, we are excited to share how AI will unlock a more engaging viewing experience for the content we love. “After unveiling Samba AI at CES, we have been making critical investments in Samba AI to support every facet of the Connected TV ecosystem. “Artificial intelligence and machine learning are transforming nearly every aspect of our lives today, and we are excited about its growing relevance in television,” said Samba TV Co-Founder and CEO Ashwin Navin. The acquisition will also help drive expanded capabilities for both television manufacturers and publishers, while creating a more immersive and engaging viewing experience for consumers with on-screen content information and recommendations. Integrating Disruptel’s capabilities within Samba TV’s existing Samba AI technology infrastructure will help enable the next generation of cutting-edge content recognition technology and non-intrusive ad unit development. ![]() ![]() The acquisition bolsters Samba AI, a suite of advanced AI and ML technologies to unlock new capabilities in the Connected TV market. SAN FRANCISCO - NovemSamba TV, the leading provider of television technology and omniscreen advertising and analytics globally, announced today it has acquired Disruptel, a pioneering startup in artificial intelligence (AI) and machine learning (ML) focused on innovating the future of AI and Connected TV experiences. Acquisition bolsters capabilities for TV viewer engagement and deeper media insights ![]()
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